CBD Fair |2026年广州国际建筑建材装饰展览会

2026年第28届中国建博会（广州）建筑建材展

展览日期：2026年7月8-11日

展览地点：广州·广交会展馆

主办单位：中国对外贸易中心集团有限公司 | 中国建筑装饰协会

承办单位：中国对外贸易广州展览有限公司

支持单位：中国林产工业协会 | 全国工商联家具装饰业商会

2025年广州建材展展会回顾

2025中国建博会（广州）

展览面积近30万m²

参展企业2,000+

专业观众205,621

海外观众8,602

中国国际建筑装饰博览会（简称中国建博会）创办于1999年，是目前世界上该领域展览面积最大的展览会。自2015年起拓展至国家会展中心（上海），形成每年3月在上海、7月在广州的办展格局，有效辐射珠三角和长三角两大最具活力经济圈。

中国（广州）国际建筑装饰博览会由中国对外贸易中心集团有限公司、中国建筑装饰协会主办，中国对外贸易广州展览有限公司承办，中国林产工业协会、全国工商联家具装饰业商会支持。作为大家居建装行业全球第一展，展会展览面积近30万平方米，参展企业超2000家，几乎囊括了中国大家居建装全产业链的头部品牌，吸引来自110多个国家和地区超20万名有商业价值的高质量专业观众到会。

第28届中国（广州）国际建筑装饰博览会以“冠军企业首秀平台”为定位，充分发挥展会资源优势，以促进商业转化为使命，由展览平台转变为以展览为核心的全年度、全链路、全渠道的行业赋能服务平台。创新推出室内空间生态、门窗户外生态、材艺智造生态三大生态，深化经销商、设计师、装企、外贸、商业公装、新媒体等六大渠道建设。

SIX CHANNELS六大渠道

针对行业需求和痛点，中国建博会(广州)围绕经销商、外贸、设计师、装企、商业公装、新媒体等六大渠道，打造“三链三联”六大IP，精准邀请，增强参展企业和观众的获得感，丰富平台价值，切实提升到会观众品质。

In response to industry demands and pain prints, the CBD (Guangzhou) centers on six major channels(namely dealers, designers, decorators, foreign traders, public architectural, and new media) to devel.op six major lPs under the framework of "Three Links & Three Connections," in order to enhance thesense of gain for both exhibitors and audiences through precise invitation, to enrich the platform'svalue, and to effectively improve the quality of audiences present at the CBD (Guangzhou).

外贸渠道 FOREIGN TRADERS

推出CBD World-Connect“全球链接”计划和“领航出海行动，寰球布局线上线下宣传推广，助力提升买家服务、赋能企业加强邀约服务，打造全球大家居建装行业商业价值转化平台。全年共举办外贸招商推广活动超50场，吸引来自144个海外国家和地区的8,602名国际采购商到会，同比增长47.22%。

By launching the CBD World-Connect Initiative and the "Leading the Way inGoing Global" Action, planning online and offline publicity and promotion ona global scale, to help enhance buyer services, empower enterprises tostrengthen invitation service, and build a platform for commercialization inthe global home furnishing and building decoration industry. Throughout theyear, we hosted more than 50 global trade and investment promotionevents, attracting 8,602 international buyers from 144 countries and regionsachieving a year-on-year increase of 47.22%.

设计师渠道 DESIGNERS

以“星设联”IP，构建“展会平台+品牌企业+设计师”的新型供应链生态系统，拓展设计关系网络，助力设计师一站式打通工作链路中的资源堵点。全年共举办设计师活动超40场，吸引近3万名优质设计师到会。

Fair星设联Design-Link

Create the "Design-Link" Ip to build a new-type communication platform"Exhibition Platform +Brand Enterprises + Designers", and expand thedesign relationship network to help designers remove multiple resourcebottlenecks in their work links through one-stop approach. Throughout theyear, we hosted over 40 designer-focused events, attracting nearly30,000 high-quality designers to participate.

装企渠道IDECORATORS

以“家装联”IP，构建“展会平台+品牌企业+装企新型供应链体系，，以全年家装渠道赋能链接为抓手，构建B2B2C商业闭环，持续拓展装企“朋友圈”。全年度举办系列供需对接及参访活动，37家区域头部装企代表到会集来，吸引近3万名优质装企观众到会。

家装联Home-Decor AllyFair

Create the "Home-Decor Ally"IP to build a new-type supply chain system"Exhibition Platform + Brand Enterprises + Decoration Enterprises", and takeyear-round empowerment and linking of home decoration channels as thefoothold to build a “B2B2C"business closed-loop and keep expanding the"Circle of Friends" for decoration enterprises. Throughout the year, we hosteda series of supply-demand networking and site-visit events, with 37 topregional contractor representatives joining group procurement, drawing closeto 30,000 industry professionals.

商业公装渠道

COMMERCIAL DECORATORS

Fair

公装联Commercial-Decor Ally

以“公装联”IP，构建“展会+品牌企业+公装设计+项目业主”的商业公装生态圈，发力酒店餐饮、商度办公楼宇等“泛商业空间”赛道，全面助力参展企业进军公装增量市场。全年共举办商业公装活动12场，吸引超2万名公装设计、商业主理人、工程总包等优质商业公装观众到会。

Create the "Commercial-Decor Ally"Ip to build a commercial buildingdecoration ecosystem consisting of exhibition platform, brand enterprisesbuilding decoration design, and project owners, focus efforts on the"Pan-commercial Space" track (including hotels, catering, commerciabuildings, and office premises) to strongly help exhibitors make inroads intcthe incremental market of the commercial building decoration sectorThroughout the year, we hosted 12 dedicated commercial fit-out eventsattracting over 20,000 high-caliber professionals, including commerciainterior designers, business owners, and general contracting experts.

新媒体渠道NEW MEDIA

以“指尖链动”IP，采用“展会+流量”模式准确把握行业风口。围绕抖音、小红书、微信视频号等重点平台组合营销全面聚焦展会整体宣传，为渠道招商精准蓄客:

指尖链动New Media-Chain

Fair Create the "New Media-Chain" lP, seize opportunities in the industry throughthe innovative "Exhibition + Traffic" mode, and leverage key platforms (e.g.Tik Tok, Rednote, and WeChat Channels) for combined marketing, in order toenhance the exhibition's publicity effect and precisely amass prospectivecustomers for channel investment promotion

邀请过百位家居、建材领域KOL现场探展Invite over 100 KOLs from the home furnishing and building materials sectors for on-site exhibition tours.

大会参展企业（部分）

2026年中国建博会大会黄金展位预定请咨询：谢经理13020162130（同微信）